News

By Nyarukira Kabui 14th May 2015
4x4CheetahsEven after travel advisories on tourists visiting Kenya were issued by a few missions in Nairobi, the future of the tourism industry still looks bright. Nationalities from various countries who recently visited Kenya gave the country ‘a clean bill of health’ on safety of tourists.
After touring the country, some Foreign Nationals commended Kenya’s safety highly rating the country’s security measures. They wondered why travel advisories were still in place. They urged Tourists Worldwide to visit Kenya and explore its vast Tourism Industry.


In an article run by one of Kenya’s leading newspapers, Daily Nation, one French tourist was quoted praising Kenya after their tour. The tourist, Ms Ghariani Marwa said, “In the five-day tour, we felt safe in all the places we visited including the parks and the hotels.”
She went on to state that it was a dream come true to see wild animals in their natural habitat and were also impressed by the security measures. Ms Marwa was among a group of 20 French Tourists who included tour operators, travel agents and travel writers.
The French also toured the famous Maasai Mara Game Reserve known for the greatest year-round Wildebeest Migration which is commonly referred to as The Eighth Wonder of the World.
Other attractions they visited included Amboseli National Park, Tsavo East and West National Parks and Diani Beach which is rated among the best 25 beaches in the world.
On tourism recovery, the paper rightly reported that the Ministry in conjunction with the Kenya Tourism Board will be hosting tour operators from traditional tourist source markets which include Italy, United Kingdom and USA as a measure to take them through tourism offers in the country.
Meanwhile, in another activity that gives a glimpse of Kenya’s resurgence in the tourism industry, Kenya Airways, the national carrier is set to increase its flights between Paris to Nairobi. The flights will be increased from five to seven a week.
According to the Kenya Airways management, there have been high travel bookings as the tourism peak season closes in. Concurrently, the airline has also increased flights to other World destinations in a bid to accommodate the sudden travel demands.
Yet in another development, the Ministry of East African Affairs, Commerce and Tourism in its 2015/2016 financial year budget estimates, projects to increase the tourism promotion expenditure.
Budgetary estimates submitted to The Treasury by the Ministry recommend an increased budget allocation for promotion of tourism through Public Relations related activities while at the same time branding Kenya as the preferred tourist destination in this region.
The Ministry is meanwhile incorporating a tourism promotion component in its tourism recovery strategy. An E-tourism Portal project by the Ministry is underway. Once in operation, the Portal will assist tourists access online bookings into hotels. This move is expected to instil confidence and increase the number of tourists.
This financial year (2014/2015), the Government allocated Ksh 1.2 billion to the Ministry for marketing and promotion of tourism. Six months ago, the Ministry contracted a Public Relations firm to popularise Kenya’s activities globally.
The Ministry is expected to use the increased funding to counter the adverse publicity Kenya has received especially matters related to security.